This project was the culmination of my graduate capstone—an interdisciplinary application of my studies in digital marketing, UX design, and data analytics. I conceptualized, built, and led the full development of MUSE Editorial, a Gen Z-led integrated marketing agency designed to support small, mission-driven businesses through strategic storytelling and results-driven content.
YEAR
2024-2025
ROLE
CEO
CMO
Creative Director
SERVICES
Conducting market research and competitor analysis
Building a scalable service model and pricing strategy
Leading SEO and analytics implementation
Crafting all digital content and paid campaign strategy
About the project
Results
(click to see results)
Problem
MUSE had a compelling visual brand and strong creative offerings—but our website lacked SEO optimization and search visibility. We had no keyword plan, inconsistent meta content, and limited traffic data. Our target audience (small, local business owners) wasn’t organically discovering our services online.
Solution
I conducted a full SEO audit, collaborated with our web developer to implement on-page improvements, and built a multi-channel marketing strategy focused on visibility, lead generation, and long-term discoverability.
Skills & Tools
SEO & SEM Strategy – Keyword research, SEO audits, metadata optimization, campaign alignment
Data Analytics – Google Analytics 4 (GA4), Looker Studio, KPI dashboards, UTM tracking
UX Strategy – Wireframing, user journey mapping, content flow optimization
Content & Campaign Development – Ad copywriting, visual storytelling, paid media strategy
Cross-Functional Collaboration – Coordinating with web developers, designers, and content creators
Platforms – SEMrush, Meta Ads Manager, Google Search Console, Adobe Creative Cloud, Figma, Excel, Notion
Key Achievements
Improved site SEO score from 63 to 89 (Lighthouse audit)
Indexed 100% of high-priority pages in Google Search Console
Achieved 3.1% CTR in pilot Google Ads campaign vs. 1.8% industry benchmark
Built a repeatable SEO workflow for future service and blog pages
Facilitated collaboration between content, design, and dev for a seamless, user-optimized experience
Smooth Scroll
This will hide itself!
This will hide itself!
MUSE Editorial: Smart Strategy, Real Results
OVERVIEW
This project was the culmination of my graduate capstone—an interdisciplinary application of my studies in digital marketing, UX design, and data analytics. I conceptualized, built, and led the full development of MUSE Editorial, a Gen Z-led integrated marketing agency designed to support small, mission-driven businesses through strategic storytelling and results-driven content.
YEAR
2024-2025
ROLE
CEO
CMO
Creative Director
SERVICES
Conducting market research and competitor analysis
Building a scalable service model and pricing strategy
Leading SEO and analytics implementation
Crafting all digital content and paid campaign strategy
About the project
Results
(click to see results)
Problem
MUSE had a compelling visual brand and strong creative offerings—but our website lacked SEO optimization and search visibility. We had no keyword plan, inconsistent meta content, and limited traffic data. Our target audience (small, local business owners) wasn’t organically discovering our services online.
Solution
I conducted a full SEO audit, collaborated with our web developer to implement on-page improvements, and built a multi-channel marketing strategy focused on visibility, lead generation, and long-term discoverability.
Skills & Tools
SEO & SEM Strategy – Keyword research, SEO audits, metadata optimization, campaign alignment
Data Analytics – Google Analytics 4 (GA4), Looker Studio, KPI dashboards, UTM tracking
UX Strategy – Wireframing, user journey mapping, content flow optimization
Content & Campaign Development – Ad copywriting, visual storytelling, paid media strategy
Cross-Functional Collaboration – Coordinating with web developers, designers, and content creators
Platforms – SEMrush, Meta Ads Manager, Google Search Console, Adobe Creative Cloud, Figma, Excel, Notion
Key Achievements
Improved site SEO score from 63 to 89 (Lighthouse audit)
Indexed 100% of high-priority pages in Google Search Console
Achieved 3.1% CTR in pilot Google Ads campaign vs. 1.8% industry benchmark
Built a repeatable SEO workflow for future service and blog pages
Facilitated collaboration between content, design, and dev for a seamless, user-optimized experience
Smooth Scroll
This will hide itself!
This will hide itself!
MUSE Editorial: Smart Strategy, Real Results
OVERVIEW
This project was the culmination of my graduate capstone—an interdisciplinary application of my studies in digital marketing, UX design, and data analytics. I conceptualized, built, and led the full development of MUSE Editorial, a Gen Z-led integrated marketing agency designed to support small, mission-driven businesses through strategic storytelling and results-driven content.
YEAR
2024-2025
ROLE
CEO
CMO
Creative Director
SERVICES
Conducting market research and competitor analysis
Building a scalable service model and pricing strategy
Leading SEO and analytics implementation
Crafting all digital content and paid campaign strategy
About the project
Results
(click to see results)
Problem
MUSE had a compelling visual brand and strong creative offerings—but our website lacked SEO optimization and search visibility. We had no keyword plan, inconsistent meta content, and limited traffic data. Our target audience (small, local business owners) wasn’t organically discovering our services online.
Solution
I conducted a full SEO audit, collaborated with our web developer to implement on-page improvements, and built a multi-channel marketing strategy focused on visibility, lead generation, and long-term discoverability.
Skills & Tools
SEO & SEM Strategy – Keyword research, SEO audits, metadata optimization, campaign alignment
Data Analytics – Google Analytics 4 (GA4), Looker Studio, KPI dashboards, UTM tracking
UX Strategy – Wireframing, user journey mapping, content flow optimization
Content & Campaign Development – Ad copywriting, visual storytelling, paid media strategy
Cross-Functional Collaboration – Coordinating with web developers, designers, and content creators
Platforms – SEMrush, Meta Ads Manager, Google Search Console, Adobe Creative Cloud, Figma, Excel, Notion
Key Achievements
Improved site SEO score from 63 to 89 (Lighthouse audit)
Indexed 100% of high-priority pages in Google Search Console
Achieved 3.1% CTR in pilot Google Ads campaign vs. 1.8% industry benchmark
Built a repeatable SEO workflow for future service and blog pages
Facilitated collaboration between content, design, and dev for a seamless, user-optimized experience
Smooth Scroll
This will hide itself!
This will hide itself!