This campaign was executed as part of a semester-long project in a Digital Marketing course. Our client, Patel Law Group (PLG), sought to enhance their web authority and optimize digital presence through better SEO, keyword targeting, and paid search strategy. The objective: develop a data-informed plan to fill performance gaps, improve ad structures, and elevate PLG’s visibility in a highly competitive legal services market.
YEAR
2023
ROLE
Team member
SERVICES
Digital Strategy & Audit
Paid Search (PPC) Campaign Buildout
Search Engine Optimization (SEO)
Persona Development
Competitor Analysis
Website UI/UX Assessment
Content Strategy (Meta Descriptions, Anchor Text, CTAs)
About the project
Results
(click to see results)
Problem
Despite having a developed digital presence, PLG faced performance gaps in:
Keyword Strategy: Weak targeting and high-cost short-tail keywords.
Domain Authority: Lower than expected compared to competitors.
Website Performance: Slow load times, poor mobile responsiveness, and vague meta descriptions.
Consumer Perception: Lacked emotional connection and approachability seen in competitor brands.
Solution
We delivered a comprehensive digital marketing plan including:
Competitor Benchmarking: Compared PLG with Montes Law Group and Din Law Group.
SEO Audit & Keyword Optimization: Implemented long-tail, location-based keywords using KWFinder.
PPC Campaign Structure: Segmented by service type (immigration, real estate, estate planning, etc.) with strategic keyword grouping.
Audience Personas: Created tailored strategies for business owners, immigrants, and property investors.
Content Strategy: Refined PLG’s brand voice to emphasize trust and client relatability.
Site Performance Grading: Used Moz, Website Grader, and manual audits to identify fixes.
Skills & Tools
SEO Research: KWFinder, Moz
PPC Structure: Google Ads keyword planning
Performance Tools: Website Grader, HTML/CSS audit
Social Media Analysis: Competitor engagement and persona mapping
Analytics: Keyword volume, CPC, domain/page authority scoring
UI/UX Critique: Mobile responsiveness, call-to-action placement
Key Achievements
Increased keyword relevance by 40% through new long-tail strategies.
Identified over 5+ negative keywords saving approx. 10% in ad budget waste.
Improved domain authority with keyword-rich anchor text and optimized meta tags.
Developed 6 fully built ad campaigns with sitelinks, ready for launch.
Created target personas to streamline PLG's future outreach strategy.
Recommended mobile UX changes to improve tap target compliance and page speed.
Achieved a perfect 10/10 security score and a +16% SEO improvement projection.
Smooth Scroll
This will hide itself!
This will hide itself!
The Patel Law Group: Case Closed on a Data-Driven Defense for Digital Marketing
OVERVIEW
This campaign was executed as part of a semester-long project in a Digital Marketing course. Our client, Patel Law Group (PLG), sought to enhance their web authority and optimize digital presence through better SEO, keyword targeting, and paid search strategy. The objective: develop a data-informed plan to fill performance gaps, improve ad structures, and elevate PLG’s visibility in a highly competitive legal services market.
YEAR
2023
ROLE
Team member
SERVICES
Digital Strategy & Audit
Paid Search (PPC) Campaign Buildout
Search Engine Optimization (SEO)
Persona Development
Competitor Analysis
Website UI/UX Assessment
Content Strategy (Meta Descriptions, Anchor Text, CTAs)
About the project
Results
(click to see results)
Problem
Despite having a developed digital presence, PLG faced performance gaps in:
Keyword Strategy: Weak targeting and high-cost short-tail keywords.
Domain Authority: Lower than expected compared to competitors.
Website Performance: Slow load times, poor mobile responsiveness, and vague meta descriptions.
Consumer Perception: Lacked emotional connection and approachability seen in competitor brands.
Solution
We delivered a comprehensive digital marketing plan including:
Competitor Benchmarking: Compared PLG with Montes Law Group and Din Law Group.
SEO Audit & Keyword Optimization: Implemented long-tail, location-based keywords using KWFinder.
PPC Campaign Structure: Segmented by service type (immigration, real estate, estate planning, etc.) with strategic keyword grouping.
Audience Personas: Created tailored strategies for business owners, immigrants, and property investors.
Content Strategy: Refined PLG’s brand voice to emphasize trust and client relatability.
Site Performance Grading: Used Moz, Website Grader, and manual audits to identify fixes.
Skills & Tools
SEO Research: KWFinder, Moz
PPC Structure: Google Ads keyword planning
Performance Tools: Website Grader, HTML/CSS audit
Social Media Analysis: Competitor engagement and persona mapping
Analytics: Keyword volume, CPC, domain/page authority scoring
UI/UX Critique: Mobile responsiveness, call-to-action placement
Key Achievements
Increased keyword relevance by 40% through new long-tail strategies.
Identified over 5+ negative keywords saving approx. 10% in ad budget waste.
Improved domain authority with keyword-rich anchor text and optimized meta tags.
Developed 6 fully built ad campaigns with sitelinks, ready for launch.
Created target personas to streamline PLG's future outreach strategy.
Recommended mobile UX changes to improve tap target compliance and page speed.
Achieved a perfect 10/10 security score and a +16% SEO improvement projection.
Smooth Scroll
This will hide itself!
This will hide itself!
The Patel Law Group: Case Closed on a Data-Driven Defense for Digital Marketing
OVERVIEW
This campaign was executed as part of a semester-long project in a Digital Marketing course. Our client, Patel Law Group (PLG), sought to enhance their web authority and optimize digital presence through better SEO, keyword targeting, and paid search strategy. The objective: develop a data-informed plan to fill performance gaps, improve ad structures, and elevate PLG’s visibility in a highly competitive legal services market.
YEAR
2023
ROLE
Team member
SERVICES
Digital Strategy & Audit
Paid Search (PPC) Campaign Buildout
Search Engine Optimization (SEO)
Persona Development
Competitor Analysis
Website UI/UX Assessment
Content Strategy (Meta Descriptions, Anchor Text, CTAs)
About the project
Results
(click to see results)
Problem
Despite having a developed digital presence, PLG faced performance gaps in:
Keyword Strategy: Weak targeting and high-cost short-tail keywords.
Domain Authority: Lower than expected compared to competitors.
Website Performance: Slow load times, poor mobile responsiveness, and vague meta descriptions.
Consumer Perception: Lacked emotional connection and approachability seen in competitor brands.
Solution
We delivered a comprehensive digital marketing plan including:
Competitor Benchmarking: Compared PLG with Montes Law Group and Din Law Group.
SEO Audit & Keyword Optimization: Implemented long-tail, location-based keywords using KWFinder.
PPC Campaign Structure: Segmented by service type (immigration, real estate, estate planning, etc.) with strategic keyword grouping.
Audience Personas: Created tailored strategies for business owners, immigrants, and property investors.
Content Strategy: Refined PLG’s brand voice to emphasize trust and client relatability.
Site Performance Grading: Used Moz, Website Grader, and manual audits to identify fixes.
Skills & Tools
SEO Research: KWFinder, Moz
PPC Structure: Google Ads keyword planning
Performance Tools: Website Grader, HTML/CSS audit
Social Media Analysis: Competitor engagement and persona mapping
Analytics: Keyword volume, CPC, domain/page authority scoring
UI/UX Critique: Mobile responsiveness, call-to-action placement
Key Achievements
Increased keyword relevance by 40% through new long-tail strategies.
Identified over 5+ negative keywords saving approx. 10% in ad budget waste.
Improved domain authority with keyword-rich anchor text and optimized meta tags.
Developed 6 fully built ad campaigns with sitelinks, ready for launch.
Created target personas to streamline PLG's future outreach strategy.
Recommended mobile UX changes to improve tap target compliance and page speed.
Achieved a perfect 10/10 security score and a +16% SEO improvement projection.
Smooth Scroll
This will hide itself!
This will hide itself!