Results

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Problem

SUAAB faced challenges with stagnant student turnout, low brand cohesion, and underutilized budget resources. Print materials were inconsistent, and there was no centralized data collection strategy for assessing marketing effectiveness. Social media efforts lacked direction and yielded minimal engagement, leading to a disconnect between SUAAB’s events and student awareness.

Solution

To address these gaps, I implemented a holistic marketing strategy rooted in three core pillars: data-driven decision making, brand revitalization, and operational efficiency.

Brand Positioning & Rebranding

I spearheaded a visual rebrand of SUAAB’s public-facing identity. This included updating our logo system, designing a new merch line, and standardizing brand colors, tone, and event themes across digital and print. I introduced consistent vector-based illustrations for print signage, Instagram reels, and story graphics, while integrating dynamic non-vector assets for casual student campaigns.

Strategic Campaign Execution

Launched targeted digital campaigns that generated 15,000+ views, 6,400 account reaches, and increased event attendance by 490% compared to the previous year.

Boosted social media engagement by 80% through coordinated Instagram stories, reels, and carousel campaigns tied to high-visibility events.

Enforced consistent use of Instagram analytics to evaluate and adjust posting times, format types, and content categories for maximum traction.

Budget Optimization

Developed a comprehensive $25K budget allocation strategy that prioritized high-impact marketing tools like branded merch, reusable print assets, and geotargeted ads.

Effectively distributed resources across events to reach 1,500+ students while improving cost-per-engagement and ROI across the board.

Data Analytics & A/B Testing

Introduced QR code location testing for posters and standees across campus, using A/B methodology to determine productive vs. nonproductive zones based on scan activity and time of day.

Analyzed performance across platforms and mediums (print vs. digital), leading to a 35% increase in audience retention by reallocating print spend to proven digital hotspots.

Skills & Tools

Marketing Strategy: Campaign planning, A/B testing, segmentation

Digital Marketing: Instagram campaigns, QR-based promotions

Graphic Design: Adobe Illustrator, Photoshop, Canva (vector and non-vector), merch, signage, story highlights

Budget Management: Resource allocation and tracking

Data Analysis: Instagram Insights, QR analytics, visualization through Excel & Google Data Studio

Project Management: Team workflow systems, weekly strategy sprints, performance reviews

Key Achievements

490% increase in event attendance year-over-year

Reached 15,000+ views and 6.4K unique accounts across campaigns

80% boost in engagement on Instagram through data-informed strategy

Implemented A/B QR testing that improved ROI on poster placements

Achieved 100% on-time project delivery across all marketing campaigns

Improved design output by 25% in quality and quantity

Engaged 1,500+ students per event while staying under budget