Wondr Health, a digital behavior change company focused on sustainable weight loss and wellness, challenged students to develop a full-funnel digital marketing strategy. Our team was selected as one of seven global finalists to pitch directly to Wondr Health’s marketing executives and partners at Amazon Ads and Amplified Digital.
YEAR
2022
ROLE
Team Strategist & Content Lead
SERVICES
Campaign Strategy
Influencer Marketing
Paid Media Planning
Digital Brand Positioning
About the project
Results
(click to see results)
Problem
Wondr Health struggled to increase awareness and conversions across a broad target demographic (ages 18–65+). Their digital presence lacked strong engagement, influencer partnerships, and a scalable content strategy aligned with audience behaviors on modern platforms.
Solution
We created an integrated campaign plan emphasizing influencer marketing, programmatic ads, SEO optimization, and audience-specific scheduling. We focused on authentic storytelling through trusted creators on Facebook and YouTube, combined with high-impact programmatic media and segmented campaign messaging to scale across awareness, consideration, and conversion.
Skills & Tools
Digital Strategy & Funnel Mapping
Audience Research & Persona Development
Campaign Planning & Budgeting
Social Media Marketing (Meta, YouTube)
SEO, Google Ads, and Programmatic Ad Strategy
Influencer Sourcing & Outreach Concepts
Data Analysis and Metric Forecasting
Key Achievements
Finalist team (Top 7 globally) selected to present to Wondr Health, Amazon Ads, and Amplified Digital
Built a $250K quarterly budget breakdown with full allocation across funnel stages
Designed a 4-phase campaign strategy from awareness to conversion
Developed influencer partnership models for fitness, food, and wellness creators
Proposed improvements to web performance (site speed 8.3s → target under 3s) using compression and minification
Smooth Scroll
This will hide itself!
This will hide itself!
Wondr Works Wonders: A Wellness Brand’s Digital Transformation
OVERVIEW
Wondr Health, a digital behavior change company focused on sustainable weight loss and wellness, challenged students to develop a full-funnel digital marketing strategy. Our team was selected as one of seven global finalists to pitch directly to Wondr Health’s marketing executives and partners at Amazon Ads and Amplified Digital.
YEAR
2022
ROLE
Team Strategist & Content Lead
SERVICES
Campaign Strategy
Influencer Marketing
Paid Media Planning
Digital Brand Positioning
About the project
Results
(click to see results)
Problem
Wondr Health struggled to increase awareness and conversions across a broad target demographic (ages 18–65+). Their digital presence lacked strong engagement, influencer partnerships, and a scalable content strategy aligned with audience behaviors on modern platforms.
Solution
We created an integrated campaign plan emphasizing influencer marketing, programmatic ads, SEO optimization, and audience-specific scheduling. We focused on authentic storytelling through trusted creators on Facebook and YouTube, combined with high-impact programmatic media and segmented campaign messaging to scale across awareness, consideration, and conversion.
Skills & Tools
Digital Strategy & Funnel Mapping
Audience Research & Persona Development
Campaign Planning & Budgeting
Social Media Marketing (Meta, YouTube)
SEO, Google Ads, and Programmatic Ad Strategy
Influencer Sourcing & Outreach Concepts
Data Analysis and Metric Forecasting
Key Achievements
Finalist team (Top 7 globally) selected to present to Wondr Health, Amazon Ads, and Amplified Digital
Built a $250K quarterly budget breakdown with full allocation across funnel stages
Designed a 4-phase campaign strategy from awareness to conversion
Developed influencer partnership models for fitness, food, and wellness creators
Proposed improvements to web performance (site speed 8.3s → target under 3s) using compression and minification
Smooth Scroll
This will hide itself!
This will hide itself!
Wondr Works Wonders: A Wellness Brand’s Digital Transformation
OVERVIEW
Wondr Health, a digital behavior change company focused on sustainable weight loss and wellness, challenged students to develop a full-funnel digital marketing strategy. Our team was selected as one of seven global finalists to pitch directly to Wondr Health’s marketing executives and partners at Amazon Ads and Amplified Digital.
YEAR
2022
ROLE
Team Strategist & Content Lead
SERVICES
Campaign Strategy
Influencer Marketing
Paid Media Planning
Digital Brand Positioning
About the project
Results
(click to see results)
Problem
Wondr Health struggled to increase awareness and conversions across a broad target demographic (ages 18–65+). Their digital presence lacked strong engagement, influencer partnerships, and a scalable content strategy aligned with audience behaviors on modern platforms.
Solution
We created an integrated campaign plan emphasizing influencer marketing, programmatic ads, SEO optimization, and audience-specific scheduling. We focused on authentic storytelling through trusted creators on Facebook and YouTube, combined with high-impact programmatic media and segmented campaign messaging to scale across awareness, consideration, and conversion.
Skills & Tools
Digital Strategy & Funnel Mapping
Audience Research & Persona Development
Campaign Planning & Budgeting
Social Media Marketing (Meta, YouTube)
SEO, Google Ads, and Programmatic Ad Strategy
Influencer Sourcing & Outreach Concepts
Data Analysis and Metric Forecasting
Key Achievements
Finalist team (Top 7 globally) selected to present to Wondr Health, Amazon Ads, and Amplified Digital
Built a $250K quarterly budget breakdown with full allocation across funnel stages
Designed a 4-phase campaign strategy from awareness to conversion
Developed influencer partnership models for fitness, food, and wellness creators
Proposed improvements to web performance (site speed 8.3s → target under 3s) using compression and minification
Smooth Scroll
This will hide itself!
This will hide itself!